Nike+ Run Club on Huaihai: A Pop-up Gym with a Twist

Coordination Asia Transforms Retail Experience with Innovative Design

The design of the Nike+ Run Club on Huaihai is inspired by the ethereal and otherworldly. The main hub of the gym transports visitors away from the bustling city streets into a tranquil, temple-like setting devoted to the running experience. The interior features pod-like running terminals for treadmills, arranged in a hexagonal shape. LED strips of light on the floor and ceiling build up momentum as runners prepare for their workout, while dynamic media surfaces are used throughout the kaleidoscopic interior and exterior.

What sets this design apart is its emphasis on creating a shareable, livable experience. In a time when the need for a strong brand-customer connection has never been more prevalent, Coordination Asia and Nike have leveraged the power of in-person experiences to create a unique connection with their customers. The Nike+ Run Club on Huaihai is more than just a pop-up gym; it's a stealth hub that offers a unique, immersive experience that customers can't help but share.

The design team behind this innovative project includes Tilman Thürmer, Manuela Mappa, Vega Li, Yu Yin, and Jin Jin Wang. Their collective expertise and creativity have resulted in a design that is not only visually stunning but also functional and engaging. The team's commitment to creating a unique, immersive experience for customers is evident in every aspect of the design, from the dynamic media surfaces to the pod-like running terminals.

The Nike+ Run Club on Huaihai has been recognized for its innovative design with a Platinum A' Interior Space, Retail and Exhibition Design Award in 2017. This prestigious award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, contribute to societal wellbeing, and push the boundaries of art, science, design, and technology. The award is a testament to Coordination Asia's commitment to innovative design and their ability to create unique, shareable experiences that strengthen brand-customer connections.

In conclusion, the Nike+ Run Club on Huaihai is a prime example of how innovative design can transform a retail experience. By creating a unique, immersive, and shareable experience, Coordination Asia and Nike have not only strengthened their brand-customer connection but also set a new standard for retail design. The project serves as a reminder of the power of design in creating unique experiences and the importance of in-person connections in an increasingly digital world.